CNIT 132A – Advanced HTML & CSS
SEO Keyword Strategies for Website Designers & Developers
Selecting the most effective SEO keywords for a web designer is pivotal for optimizing website visibility and attracting potential clients. Thorough research into industry-specific terms and trends is essential to understand the language potential clients use when searching for web design services. Keywords should reflect not only the designer's specialties, such as responsive design, UI/UX expertise, or e-commerce solutions but also encompass broader terms like "professional web design" or "custom website development."
Starting off by using ChatGPT, I was able to quickly compile a list of top search terms for web designers. I edited the list down to terms that were specific to my services and skills. I then looked up each term on Google Keyword Planner to see the average monthly searches.
| Broad Term Keywords | Average Monthlly Searches |
|---|---|
| 1. Responsive web design | 1K – 10K |
| 2. User-friendly | 1K – 10K |
| 3. Mobile website | 1K – 10K |
| 4. SEO | 100K – 1M |
| 5. Website designer | 10K – 100K |
| 6. E-commerce | 100K – 1M |
| 7. WordPress | 100K – 1M |
| 8. Graphic design | 100K – 1M |
| 9. UI/UX design | 10K – 100K |
| 10. HTML/CSS | 1K – 10K |
Balancing competitiveness and relevance is key; long-tail keywords can help target niche markets while broader terms capture broader audiences. Additionally, incorporating location-based keywords can attract local clientele.
| Long-tail Keywords | Average Monthlly Searches |
|---|---|
| 1. San Francisco web designer | 100 – 1K |
| 2. Shopify create website | 1K – 10K |
| 3. Mailchimp email design | 100 – 1K |
| 4. Small business website | 100 – 1K |
| 5. Custom Squarespace theme | 100 – 1K |
| 6. Non-profit website | 1K – 10K |
| 7. San Francisco small business | 100 – 1K |
| 8. ADA compliant website | 1K – 10K |